Maytag® Brand Celebrates the 100th Birthday of its First Washing Machine
Public is Invited to Birthday Party Hosted by the Maytag® Repairman and Willard Scott
PRNewswire-FirstCall
BENTON HARBOR, Mich.

Don't miss Maytag® brand's 100th birthday celebration of its first washing machine. Known for its rich and long-standing heritage, the brand is saluting its first 100 years of laundry with several celebrations in the upcoming weeks.

(Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )

The first major event is an open-to-the-public birthday party at Chicago's Museum of Science and Industry that takes place this Saturday, Oct. 13, from 9:30 a.m. to 4 p.m. The Maytag Repairman and Willard Scott of NBC's "Today," known for his homage to 100th birthdays, are hosting the event.

The event is free, and the public is encouraged to attend. Pre- registration is required, and includes complimentary museum entrance for the day. Visit www.maytag.com/100years to pre-register by the 3 p.m. CT deadline on Friday.

"What an honor and a privilege to recognize this 100th birthday with Maytag," said Scott. "It's an incredible history, and I look forward to celebrating with the people who love this iconic brand."

The birthday party will include a historical Maytag laundry exhibit with multiple Maytag antiques and collectibles on display. Guests at the party will have the chance to meet the Maytag Repairman and Scott, and have their photos taken with them. The first 100 people at the party, ages 18 and older, will each receive a $100 gift card to The Home Depot. A drawing will also be held for a free Maytag® Centennial™ top-load washer and dryer.

As part of the 100th birthday celebrations, the Maytag Repairman and Scott recorded a birthday audio podcast that takes a look back at 100 years of Maytag laundry milestones. Also, the Maytag Repairman invites those who recall a "Maytag Moment" from the past 100 years to share it with him. Visit www.maytag.com/100years to listen and learn about the brand's heritage and submit a favorite Maytag story. Submissions may be highlighted in future Maytag communications and promotions.

Some loyal Maytag consumers will have a chance to share their Maytag Moments in person with the Maytag Repairman. As part of a cross-country Appreciation Tour, the Maytag Repairman will be visiting Atlanta, Baltimore, St. Louis and Seattle during the next several weeks. He'll be delivering birthday cupcakes to people's homes and spending time with their families and friends. More information about his upcoming appearances is available by contacting maytag@clynch.com.

About Maytag Brand

For a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's unequaled tradition of quality production and unrivaled performance continues to thrive. Exceptionally durable, commercial-grade components are found in all Maytag brand appliances - including the Maytag® Epic® front-load and the Maytag® Centennial™ top-load washers and dryers, the Maytag® Gemini® double-oven range, the Maytag® Ice2O™ French door bottom-freezer refrigerator, the first of its kind with external ice and water, and the Maytag® Jetclean® dishwashers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com/.

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Whirlpool Corporation

CONTACT: Audrey Reed-Granger of Whirlpool Corporation, +1-269-923-7557,
Audrey_Reed-Granger@Whirlpool.com; or Kristine Vernier for Whirlpool
Corporation, +1-269-923-3978, Kristine.Vernier@clynch.com