ManCrib.com Launches as the Internet Gift Haven for Men
Eight Man-friendly Brands Unite to Create the Male Gift 'It' List
PRNewswire-FirstCall
BENTON HARBOR, Mich.

"Guy's guys" who were previously left out in the cold when it came to gift registries and giving, now have a home on the Internet -- www.ManCrib.com. The ManCrib.com registry site, launching today, will be the internet parallel to that one place in the home -- garage, den or basement -- where a man can be a man.

  (Photo: http://www.newscom.com/cgi-bin/prnh/20071023/CLTU049 )
  (Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )

The site will provide men with a one-stop-shop to ensure they receive the manly gifts they really want such as work benches, HDTV's, tools and grills. ManCrib.com will offer the perfect gift for any occasion, including holidays, birthdays, Father's Day, "man-registering" for a wedding or house warmings.

The leaders in garage organization, Gladiator® GarageWorks are the masterminds behind the site, with the Whirlpool® brand serving as the site's title sponsor. Other popular brands joining Gladiator, as founding category exclusive partners include:

   -- Panasonic (Consumer Electronics)
   -- Steiner Sports (Sports Memorabilia)
   -- Channellock (Hand Tools)
   -- KitchenAid brand (Grills)
   -- Wayne Dalton (Garage Door Openers and Doors)
   -- Crocs (Footwear)
   -- Whirlpool brand (Home Appliances)

"Gladiator® GarageWorks is thrilled to partner with several other popular man-friendly brands to provide the ultimate Internet gift-giving resource for guys," noted Lou Ann Schafer, Senior Marketing Manager, Gladiator® GarageWorks. "ManCrib.com can once and for all put an end to the dreaded tie, and ensure guys everywhere receive the gifts they really want. We look forward to adding more category-exclusive male brands to the ManCrib registry shortly."

Upon login, users will be invited to create a list of manly stuff that they can easily share, display and send to prospective gift givers. Through the site, gift buyers can purchase gifts, check items off from a member's event-specific gift list and rest assured they've purchased a gift a man really wants. In an effort not to limit registrants, men will also be able to add and link to other manly items not featured on the site with limited functionality.

For additional information on the site or for information on how your man- friendly brand can be featured on the site, visit, www.ManCrib.com.

About Gladiator® GarageWorks

Components in the versatile Gladiator® GarageWorks family of products include the Jumbo Cabinet, Modular GearBox, Modular Gear Drawer, the Tall GearBox, Tall GearBox Locker, Trash Compactor, GearTrack® Channels, GearWall® Panels, Chillerator® Refrigerator, Freezerator® Convertible Refrigerator Freezer, Roll Flooring, Tile Flooring, GearTrack®Pack and a variety of hooks and baskets.

These ultimate garage organization products including the new Jumbo Cabinet will be available either through your local garage dealer, Sears, Lowe's or via www.gladiatorgw.com.

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

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SOURCE: Gladiator® GarageWorks

CONTACT: Charles Leone of Peppercom, +1-212-931-6158,
cleone@peppercom.com