The American garage -- ever the dumping ground for all things in the home without a home -- doesn't have to be this way. Thanks to Gladiator® GarageWorks, the leaders in garage organization, garage owners are getting new tools that allow them to organize their garage in a way to suit their individual storage needs.

The new Gladiator® Color Floor Tiles, Horizontal Bike Hook and Clean Up Caddy are the latest additions to the brand's robust garage product lineup. This further blends design and functionality for unique organization solutions, including those of the hobbyist. These new solutions directly address a recent survey that found that 40 percent of Americans refer to their garage as a storage unit or junkyard.

"Gladiator brand believes the garage should no longer be the final frontier for junk, but rather a place homeowners can express their creativity and individuality," noted Lou Ann Schafer, Senior Marketing Manager, Gladiator® GarageWorks. "These three new smart additions to our product lineup will allow consumers to increase their garage's usability while creating a space with a sense of fashion and continued practicality."

  -- The new Gladiator® Color Floor Tiles bring a splash of color to the
     garage adding red, blue, white, and black to the brand's current silver
     and charcoal floor tile line-up.  These new colors will allow customers
     to complement their style with unique patterns, and reflect their
     personality right under their feet.

  -- Everyone from cycling enthusiasts to tots on training wheels will
     benefit from the new Gladiator® Horizontal Bike Hook.  The Bike Hook
     exemplifies Gladiator brand's tradition of getting things off the floor
     and up into modular or hanging storage solutions.

  -- The Gladiator® Clean Up Caddy is the first in a series of Smart
     Solutions Gladiator® GarageWorks will unveil in the coming months.
     By adding another level of organizational innovation, these additions
     will address the plights and pains of the Gladiator brand customer, and
     make life easier one product at a time.

To find out more about Gladiator® GarageWorks and to explore its complete lineup, visit the newly revised Web site at www.GladiatorGW.com.

About Gladiator® GarageWorks

Components in the versatile Gladiator® GarageWorks family of products include the Jumbo Cabinet, Modular GearBox, Modular Gear Drawer, the Tall GearBox, Tall GearBox Locker, Trash Compactor, GearTrack® Channels, GearWall® Panels, Chillerator® Refrigerator, Freezerator® Convertible Refrigerator Freezer, Roll Flooring, Tile Flooring, GearTrack®Pack and a variety of hooks and baskets.

These ultimate garage organization products including the new Jumbo Cabinet will be available either through your local garage dealer, Sears, Lowe's or via www.gladiatorgw.com.

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

SOURCE: Gladiator® GarageWorks