Whirlpool® Brand Helps Consumers Get More Done at 2008 International Builders' Show

Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help optimize productivity in the home. From the laundry room to the kitchen, Whirlpool Corporation's flagship brand will debut a number of innovative, and colorful, new appliances at the 2008 International Builders' Show.

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Whirlpool brand's latest offerings aim to solve the top problems consumers turn to their appliances for while saving them time, money and effort. Below is a look at how the brand will help consumers get more done in 2008.

Get More Done in the Laundry Room

Driven by consumer insight, Whirlpool brand announces the debut of the Cabrio® Steam dryer -- an innovative enhancement to the No. 1 selling, top- loading high-efficiency washer*. The Cabrio® Fabric Care System offers increased productivity for time-pressed consumers that want a top-load laundry pair with front-load efficiency and the benefits of steam. MSRP $999-1099 for the washer and $849-949 for the dryer.

Out of the White Ages and Into Living Color

As laundry rooms continue to migrate out of the basement and into the living areas of the home, Whirlpool brand announces the addition of three new colors to its vibrant, nature-inspired palette. Tuscan Chestnut, Ocean Sapphire and Classic Red front-load laundry pairs will join Aspen green to complete the brand's first line of signature colors. MSRP $699-1599 depending on model.

Reduce Kitchen Clutter

A recent consumer survey found the top five objects which cause clutter on the refrigerator are magnets, photos, calendars, personal reminders and shopping lists. To help consumers get a handle on clutter, Whirlpool brand developed the centralpark™ connection, a refrigerator that provides a plug- and-play platform for consumer electronics -- now available with a CEIVA Digital Photo Frame. The brand will show additional concepts to battle kitchen clutter including the Clio® Vu web tablet, Cozi family organizational software, Brandmotion iPod speaker system and Quartet Qnote™ Message Center. MSRP: $1,999; $249 for the Ceiva frame.

Prime Kitchen Real Estate

Capitalizing on a growing trend in American refrigeration, Whirlpool brand introduces a new French Door refrigerator with an external ice and water dispenser, an extra tall humidity-controlled crisper, a caddy for tall bottles and a can pack keeper to store a case of beverages. MSRP starting at $2,199.

Steam and Efficiency Meet in the Kitchen

To ease oven cleaning, help consumers get more done and save energy, Whirlpool® brand introduces its new electric ranges featuring the SteamClean option. Additionally, Whirlpool brand equipped two ranges in the series with the industry-first Energy Save mode which conserves electricity when the oven is not in use. MSRP: $699.

                     Whirlpool brand experience @ IBS
              Orange County Convention Center, Booth #W-701
                         February 13 -- 16, 2008
                     Learn more @ www.whirlpool.com.

  About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances with annual sales of approximately $18 billion and more than 73,000 employees. The brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR® qualified appliances like the Duet® Steam washer, which uses up to 73 percent less water and 77 percent less energy than conventional washers -- helping consumers save money and natural resources. Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. Additional information about the company can be found at http://www.whirlpoolcorp.com/.

*As rated by a leading consumer magazine.

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

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AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Whirlpool Corporation

CONTACT: Audrey Reed-Granger, Whirlpool Brand, +1-269-923-7557,
Audrey_Reed-Granger@Whirlpool.com; or Melissa Vigue, Peppercom for Whirlpool,
+1-212-931-6165, mvigue@peppercom.com