A woman in the United States is diagnosed with breast cancer every three minutes, but finding breast cancer at an early stage greatly improves the chances of successful treatment. In honor of the most important woman in all our lives, our mothers, "Cook for the Cure®, Presented by KitchenAid" is celebrating Mother's Day by involving the culinary community and cooking enthusiasts alike in the following ways:
(Logo: http://www.newscom.com/cgi-bin/prnh/20080508/CLTH030LOGO )
As a part of its ongoing Cook for the Cure® fundraising partnership with Susan G. Komen for the Cure®, KitchenAid worked with Gourmet magazine to rally a group of celebrity chefs and their moms around the cause. Lidia Bastianich, Mario Batali and Sara Moulton appear in the May issue of Gourmet to raise awareness and give credit to the women who inspired them: their mothers. All three chefs signed a pink KitchenAid® Artisan® Series Stand Mixer, which is being auctioned on www.CharityFolks.com/CookfortheCure through May 15. One hundred percent of the proceeds will benefit Komen for the Cure. To view the celebrity chef spread and see a behind-the-scenes video from the shoot, please visit www.CookfortheCure.com.
To show their support, select celebrity chefs and wait staff across the United States will wear pink "I cook for my mom" aprons to help raise breast cancer awareness from May 9 through May 11 (Mother's Day). Participating restaurants at the time of press include:
A.O.C. (Los Angeles, CA) Atlantic Grill (New York, NY)
Border Grill (Santa Monica, CA) Blue Fin (New York, NY)
Ciudad (Los Angeles, CA) Blue Water Grill (New York, NY)
Lucques (Los Angeles, CA) Isabella's (New York, NY)
Jacques Torres Chocolate
Berghoff Catering & Restaurant Group (New York, NY)
(Chicago, IL) Jacques Torres D.U.M.B.O.
Brasserie Jo (Chicago, IL) (Brooklyn, NY)
Vanille Pastry Shop (Chicago, IL) Jacques Torres Hudson Street
(New York, NY)
Rialto (Cambridge, MA) Jean George's Restaurant
(New York, NY)
Bistro on the Boulevard (St. Joseph, MI) Les Halles (New York, NY)
Jo Jo's Americana Supper Club Ocean Grill (New York, NY)
(Douglas, MI) Otto (New York, NY)
Molly's Bistro (Midland, MI) Porter House (New York, NY)
Ruby Foo's Times Square
Border Grill (Las Vegas, NV) (New York, NY)
Ruby Foo's Uptown (New York, NY)
The American Club (Kohler, WI) Vento Trattoria (New York, NY)
About Susan G. Komen for the Cure®. Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure® and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested more than $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.
About Cook for the Cure®. Cook for the Cure®, Presented by KitchenAid, was created in 2001 to give those with a passion for cooking a way to support Susan G. Komen for the Cure® and the fight against breast cancer. To date, it has raised more than $6 million through donation-with-purchase programs, special fundraising events, auctions, grassroots initiatives, and involvement from culinary notables. Please visit www.CookfortheCure.com for more information.
About Charity Folks. Charity Folks is the leading online marketplace for nonprofit fundraising, corporate cause-marketing campaigns and celebrity- driven charity initiatives. Managing hundreds of successful charity auctions since its inception, Charity Folks has raised nearly $10 million for nonprofit organizations around the world, all while offering consumers highly coveted auction lots donated by today's hottest celebrities, musicians, sports stars, high-profile personalities and top-tier brands. For further information visit www.CharityFolks.com.
FCMN Contact: angela_m_hersil@whirlpool.com
SOURCE: KitchenAid
CONTACT: Stewart Goodbody, PR manager for KitchenAid, +1-212-350-7807,