During the month of August, Gladiator® GarageWorks, a division of Whirlpool Corporation and leader in garage organization, will participate in three high profile automotive events throughout Michigan. Showcasing how to turn any garage from chaotic to worthy of housing prized vehicles, Gladiator brand will expo at Meadow Brook Concours d' Elegance, Corvettes America and the Woodward Dream Cruise. The Meadow Brook Concours d' Elegance took place on Sun., Aug. 3 just north of Detroit, Mich., Corvettes America will take place Sat., Aug. 9 in Warren, Mich. and the Woodward Dream Cruise will take place on Sat., Aug. 16 in Royal Oak, Mich.

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Gladiator® GarageWorks is seeking out car enthusiasts to show them ways to utilize stylish yet functional garage organization products to improve the look and feel of their garage. The organization system includes tread plate designed cabinets and appliances, tile floor in a selection of colors and wall components, including an assortment of hooks, bins and baskets.

"Gladiator® GarageWorks offers solutions to all homeowners, but particularly car enthusiasts, who want to protect and showcase their vehicles," said Lou Ann Schafer, senior marketing manager, Gladiator® GarageWorks. "With our modern tread plate and coordinated design, the car doesn't have to be the only prized possession behind garage doors."

In 2008, Gladiator® GarageWorks surveyed consumers on their organization headaches and garage needs. Nearly one-third (32 percent) of respondents said the installation of a garage organization system would mean they could finally park their car in the garage. To help car enthusiasts make this happen, Gladiator brand will showcase key components of its garage organization system, a unique ENERGY STAR® qualified refrigerator designed specifically for the garage and a trailer with inspirational photos of auto enthusiasts' dream garage. In addition, Gladiator brand spokespeople will be on hand to advise consumers how organizational products will help tidy up items in the garage from wrenches and oil cans to buckets and spare tires in order to make room for their cars.

Experience Gladiator® GarageWorks at these Michigan events, or visit www.GladiatorGW.com for more information on Gladiator brand products.

About Gladiator® GarageWorks

Gladiator® GarageWorks is the leader in garage organization delivering innovative solutions that allow garage owners to organize their space in a way that suits their individual storage needs. It is the only garage organization system to offer coordinated appliances designed for the harsh garage environment.

Gladiator® GarageWorks offers a Premier pre-assembled line and Ready-to- Assemble line for do-it-yourselfers. Products are available through local garage dealers, retailers including Sears and Lowe's or via www.GladiatorGW.com .

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

SOURCE: Gladiator® GarageWorks