Three Ways From KitchenAid to Support the Fight Against Breast Cancer

Looking to support the fight against breast cancer but not keen on the idea of running or walking to raise funds? Then how about Cook for the Cure®, an initiative that lets you outfit your kitchen, share a favorite dish or host a party for the cause?

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This ongoing, year-round program, a partnership between KitchenAid and Susan G. Komen for the Cure®, has raised almost $8 million to date for the fight against breast cancer, largely through three initiatives.

The first generate donations to Komen for the Cure of up to $50 for each pink KitchenAid small appliance or other pink kitchen essential purchased and registered throughout the year. These include everything from pink silicone spatulas and mixing bowls to 5-Quart Stand Mixers available in all pink or white with a pink trim band. The products are available from major retailers and

The second option is participating in "Pass the Plate," an initiative that generates a $5 donation to Komen every time a specially designed, individually numbered Villeroy & Boch serving plate is passed to a friend or family member, along with a homemade culinary creation, and registered at Priced at $24.99, the plate is available at and Villeroy & Boch stores.

And finally, cooks can host a party and ask friends or family to skip the usual bottle of wine, flowers or other gifts and instead make a donation directly to Susan G. Komen for the Cure®. These hosted events can range from casual barbecues and dessert parties to elegant dinner gatherings. For a downloadable information kit, visit

About KitchenAid. Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Celebrating its 90th anniversary in 2009, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit

About Susan G. Komen for the Cure®. Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

*Based on a September 2007 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals and the American Culinary Federation when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors, kitchen gadgets and toasters.

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