Whirlpool Corporation Features Dedicated 'New Ways of Investing in Builders' Exhibit at 2010 IBS

In addition to the latest appliances from Jenn-Air, KitchenAid, Maytag, Whirlpool, Amana and Gladiator brands during the 2010 International Builders' Show®(IBS), Whirlpool Corporation is offering builders an overview on how the company is working better together with builders to help them build their businesses. Attendees of the show can tour The Inside Advantage™ section of the booth, an exhibit dedicated to new ways Whirlpool Corporation is investing in the building community.

"The past couple of years in the building industry have been challenging, to say the least," said Tracy Frye, senior contract marketing manager at Whirlpool Corporation. "We've positioned ourselves to meet the challenges of today's marketplace, refocusing our people and processes around our trade customers.

We've also invested in a complete continuum of support, resources and services to make it easier and more beneficial to do business with us."

The exhibit begins with a hands-on demonstration of The Inside Advantage™, which is designed to meet the needs of Whirlpool Corporation's trade customers and other building and design professionals. More than a program, The Inside Advantage™ is defined by four pillars, which are demonstrated throughout the exhibit:

  --  Powerful Brands - learn more about items of interest within each
      specific established brand;
  --  Innovative Products - view unique products that entice homeowners and
      make it easy to specify, use and install Whirlpool Corporation
  --  Market Insight - examples of how Whirlpool Corporation keeps its eye
      on housing trends and develops innovations and products to anticipate
      market demand, including products that meet universal design, open
      floor plan, sustainable, multi-cultural and generational customers and
      other needs;
  --  Targeted Services - special services that enable building
      professionals to best serve their customers, including the Quality
      Express Delivery Service and Finishing Touches™ Program, to name a
      few. As part of the exhibit, attendees can also learn more about the
      Green Touch™ Program, which makes it easier to design, build and
      market sustainable homes. The program provides builders with a variety
      of practical solutions to help make a sustainable difference, such as
      sustainable products, design tools and marketing assistance.

"Our Green Touch™ Program is a perfect example of how we're helping builders meet today's new challenges," said Frye. "We consult with our builder customers to provide them with appliance packages that meet the requirements of today's sustainable homes, while also fitting homebuyers' lifestyle needs, including kitchens, laundry rooms, HVAC products and beyond. Additionally, we provide our builder customers with access to an exclusive portal, which is our ready resource for the latest information pertaining to sustainability. "The Whirlpool Corporation exhibit can be found during IBS at the Las Vegas Convention Center, booth #C3543, January 19-22, 2010.

About Whirlpool Corporation

Whirlpool Corporation works to exceed expectations with appliances that help building professionals create homes of distinction. The company's The Inside Advantage™ Program offers Powerful Brands, Innovative Products, Targeted Services and Market Insight to support building professionals.

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2008, 70,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit www.insideadvantage.com or call 1-800-952-2537.

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SOURCE: Whirlpool Corporation

CONTACT: Whitney Dean, Miller Brooks, +1-317-873-8100,
whitney@millerbrooks.com, for Whirlpool Corporation