Whirlpool Corporation Reports First-Quarter 2010 Results
Revenue increases 20 percent Strong improvement in operating profit
PRNewswire-FirstCall
BENTON HARBOR, Mich.

Whirlpool Corporation announced today that first-quarter net earnings rose 141 percent to $164 million, or $2.13 per diluted share, compared to $68 million, or $0.91 per diluted share reported during the same period last year. Sales of $4.3 billion increased 20 percent from the $3.6 billion reported in the first quarter of 2009. Excluding the impact of foreign exchange translation, the company's first-quarter sales increased approximately 11 percent.

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First-quarter operating profit totaled $241 million compared with $166 million in the prior year. Results were favorably impacted by cost reduction and productivity initiatives, increased sales volume and favorable foreign currency effects. These favorable factors were partially offset by lower price/mix. First-quarter adjusted operating profit(1) totaled $287 million compared to $126 million in the prior year.

"We are pleased with the strong operational performance we reported in all of our regions," said Jeff M. Fettig, chairman and chief executive officer of Whirlpool Corporation. "In addition, we are encouraged with the 18 percent increase in our global unit volumes during the quarter. Our results reflect our lower breakeven point, continued innovation investment, and our expanding global product offerings. By continuing to drive productivity improvements and leveraging our lower breakeven point, we are able to expand our operating margins and accelerate profitable growth."

The company reported cash flow from operations of $71 million for the first quarter. Whirlpool Corporation generated free cash flow(2) of $(74) million during the first quarter compared with $(371) million in the prior year.

  FIRST-QUARTER REGIONAL REVIEW

  Whirlpool North America

First-quarter sales of $2.3 billion increased 7 percent from the prior year. Excluding the impact of foreign exchange translation, first-quarter sales increased approximately 5 percent. North America unit shipments increased 11 percent. U.S. industry unit shipments of major appliances (T7)(3) increased 6 percent during the first quarter.

The North America region reported operating profit of $94 million compared to $164 million in the previous year. First-quarter 2010 results included an expense of $46 million related to special items compared to a benefit of $64 million in the prior year. Special items are described in the attached supplemental information. First-quarter 2010 adjusted operating profit for the North America region totaled $140 million compared to $100 million in the prior year. The improvement was primarily the result of cost reduction, productivity initiatives and increased sales volume. These factors were partially offset by lower year-over-year product price/mix.

Based on the current economic outlook, the company expects full-year 2010 U.S. industry unit shipments to increase between 3 percent and 5 percent compared to the previous outlook of a 2 percent to 4 percent increase.

Whirlpool Europe

Whirlpool Europe reported first-quarter sales of $739 million, a 6 percent increase from the prior year. Excluding the effects of currency, sales decreased approximately 2 percent. Overall industry unit demand during the quarter was equal to the prior year.

The region reported an operating profit of $27 million during the first quarter compared with the breakeven results reported in the previous-year period. Results were favorably impacted by cost reduction and productivity initiatives.

The company expects full-year 2010 industry unit shipments to be approximately equal to 2009 levels.

Whirlpool Latin America

Whirlpool Latin America reported record first-quarter net sales of $1.1 billion, an increase of 65 percent from the prior year. Excluding currency translation, sales increased approximately 40 percent.

Operating profit totaled $167 million in the first quarter compared with $57 million in the prior year. The improvement in profitability is primarily related to higher sales volumes, higher productivity and favorable foreign currency. These items were partially offset by lower price/mix. During the first quarter of 2009, the region recorded a $26 million expense related to an operating tax settlement which did not recur during 2010.

The company currently anticipates full-year 2010 Brazilian appliance shipments will increase approximately 10 percent compared to the previous outlook of a 5 percent to 10 percent increase.

Whirlpool Asia

Whirlpool Asia reported first-quarter sales of $192 million, increasing 60 percent from the prior year. Excluding the impact of currency, sales increased 49 percent. Operating profit during the quarter totaled $11 million, an increase of $6 million from the prior year. The year-over-year increase in operating profit was mainly attributable to higher unit volume and was partially offset by lower price/mix.

The company anticipates full-year 2010 industry unit shipments in Asia to be up 5 percent to 8 percent compared to the previous expectation of a 3 percent to 5 percent increase compared to 2009 levels.

Outlook

For the full-year 2010, Whirlpool Corporation expects earnings per diluted share between $8.00 and $8.50 compared to its previous outlook of $6.50 to $7.00. For the full year, the company expects to generate free cash flow(2) of approximately $500 million to $600 million. This compares to the previous outlook of between $400 million and $500 million. The company's earnings and free cash flow projections are based upon current economic forecasts and business plans.

"We are increasing our outlook to reflect our strong first-quarter results and our ongoing productivity initiatives," said Fettig. "While economic uncertainty remains, Whirlpool Corporation is well positioned to substantially grow earnings from prior-year levels. Our innovation pipeline is strong and we continue to make the appropriate investments in our global brand offerings to drive growth across the company. This enables us to meet the needs of more people, nearly everywhere in the world, in more ways than ever before."

(1) A reconciliation of adjusted operating profit, a non-GAAP financial measure, to reported operating profit and other important information, appears below.

(2) A reconciliation of free cash flow, a non-GAAP financial measure, to cash provided by operating activities and other important information, appears below.

(3) T7 refers to the following household appliance categories: washers, dryers, refrigerators, freezers, dishwashers, ranges and compactors.

  FIRST-QUARTER 2010 PRODUCT LAUNCHES

  --  Whirlpool North America Region launched:
      --  The Whirlpool brand Vantage laundry pair offering an LCD
          touch-screen interface and the industry's first USB port. The
          top-load washer and dryer combine high-end design and technology -
          utilizing electronic and automotive technologies as well as new
          innovations to monitor and optimize resource efficiency.
      --  A new Whirlpool brand side-by-side refrigerator with MicroEtch
          Spill Control Shelves, which prevent leaks and make it easier to
          clean the refrigerator than ever before. The MicroEtch technology
          eliminates the frames around each shelf to create wall-to-wall
          storage, offering 25 percent more usable shelf space than other
          Whirlpool side-by-side models - the most in the industry among
          leading brand side-by-side refrigerators.
      --  The new Whirlpool brand Cabrio high efficiency top-load washer -
          the largest washer capacity on the market - and dryer. Along with
          the industry-first Eco Monitor, the new Cabrio washer utilizes a
          low water wash system that uses less water per load, yet delivers
          better cleaning performance and is more gentle than a traditional
          top-load washing machine.
      --  A KitchenAid brand French-door refrigerator featuring contoured
          doors and chrome details.  A full-color LCD screen displays use
          and care information and offers a kitchen timer, access to
          suggested ingredient substitutions and a USB port.
      --  The Whirlpool brand tall-tub dishwasher that holds up to 12 place
          settings.  The dishwasher features a one-hour wash cycle and is
          the most energy and water efficient in its class.

  --  Whirlpool Europe Region launched:
      --  The Whirlpool brand Ixelium gas cooktop, the first cooktop that
          never loses its shine.  The Ixelium cooktop is scratch- and
          high-temperature resistant and easily cleaned with just water or
          natural non-aggressive detergents.
      --  A line of Bauknecht brand Kosmos and Komfort built-in microwave
          ovens.  New inverter technology allows for gentle cooking and more
          even results.  Bauknecht microwave ovens can soften food like
          butter and ice cream.
      --  The Bauknecht brand built-in Combi and Pure steamers to make
          healthy cooking easy.  Cooking with steam preserves nutrients and
          the natural taste of food better than any other cooking method.

  --  Whirlpool Latin America Region launched:
      --  A new line of vacuum cleaners under the Brastemp brand name. 
          Available in three models - Clean, Ative! and Fly - the vacuum
          cleaners are hygienic and bag free.
      --  Consul brand Facilite, Super and Leve! vacuum cleaners.  Consul
          brand entered the vacuum cleaner market in 2009, and the
          introduction of these three new models expands the brand's
          presence in the vacuum cleaner segment.
      --  Consul brand water purifiers that can be installed and maintained
          by consumers. Small and compact, the water purifiers can be placed
          on a counter or wall-mounted.

  --  Whirlpool Asia Region launched:
      --  A premium line of frost-free refrigerators in India called the
          Protton World Series. Available in two-door or three-door models,
          Protton World Series refrigerators are India's first eco-friendly
          refrigerators.
      --  A line of air conditioners in India under the Mastermind Chrome
          and Mastermind Aviator brand names. The products also feature
          India's first sliding panel to ensure greater air flow leading to
          better cooling; advanced 6th Sense technology for fast, powerful,
          energy-efficient cooling; and filters that remove dust and
          bacteria while releasing a refreshing aroma.



  FIRST-QUARTER 2010 AWARDS AND ACCOMPLISHMENTS

  --  Whirlpool Corporation was recognized with the 2009 ENERGY STAR®
      Sustained Excellence award by the U.S. Environmental Protection Agency
      (EPA).  This is the company's 11th ENERGY STAR® award and fifth
      consecutive Sustained Excellence win.
  --  Whirlpool Corporation ranked fifth on Fast Company's list of the
      World's Most Innovative Companies in the Consumer Products category.
  --  Whirlpool Corporation was named to the 2009/2010 Ocean Tomo 300 Patent
      Index TM, the first equity index based on the value of corporate
      intellectual property, for the fourth consecutive year. The Index is
      priced and published by the NYSE Euronext.
  --  Maytag brand Performance Series washing machines received an NSF
      certification with new protocol for "Allergen Reduction Performance of
      Residential and Commercial Family-Sized Clothes Washers."
  --  Whirlpool Latin America, Dow Chemical Brazil and Habitat for Humanity
      International® joined forces to build 32 affordable houses in Guaruja,
      Brazil. The project will benefit more than 100 people who are living
      in substandard housing.
  --  Whirlpool Europe received the Ecohitech award in the prestigious
      "Electrical and Electronic Products (Hi-Tech)" category for its Green
      Generation product offerings.  The Ecohitech award is the first and
      most important Italian recognition in the field of sustainability and
      energy efficiency.
  --  The Whirlpool brand became the most preferred brand in Italy, based on
      research conducted by the Demoskopea & Research Plus.
  --  Bauknecht Germany won awards in the LifeCare - Better Living
      initiative for the fourth year in a row. This year, the brand won
      three product awards and the special "Responsible Company" award for
      its GreenKitchen design concept.
  --  In India, the Whirlpool brand 1-2-3 washing machine was named "Product
      of the Year/Best Innovative Product."  The award marks the second year
      in a row that a Whirlpool India product has earned this top honor.

  About Whirlpool Corporation

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. Additional information about the company can be found at http://www.whirlpoolcorp.com/.

Whirlpool Additional Information:

This document contains forward-looking statements about Whirlpool Corporation and its consolidated subsidiaries ("Whirlpool") that speak only as of this date. Whirlpool disclaims any obligation to update these statements. Forward-looking statements in this document may include, but are not limited to, statements regarding expected earnings per share, cash flow, productivity and material and oil-related prices. Many risks, contingencies and uncertainties could cause actual results to differ materially from Whirlpool's forward-looking statements. Among these factors are: (1) changes in economic conditions which affect demand for our products, including the strength of the building industry and the level of interest rates; (2) the effects of the global economic crisis on our customers, suppliers and the availability of credit; (3) Whirlpool's ability to continue its relationship with significant trade customers, and the ability of these trade customers to maintain or increase market share; (4) intense competition in the home appliance industry reflecting the impact of both new and established global competitors, including Asian and European manufacturers; (5) the ability of Whirlpool to manage foreign currency fluctuations; (6) product liability and product recall costs; (7) litigation and legal compliance risks; (8) the ability of Whirlpool to achieve its business plans, productivity improvements, cost control, leveraging of its global operating platform, and acceleration of the rate of innovation; (9) inventory and other asset risk; (10) fluctuations in the cost of key materials (including steel, oil, plastic, resins, copper and aluminum) and components and the ability of Whirlpool to offset cost increases; (11) the ability of suppliers of critical parts, components and manufacturing equipment to deliver sufficient quantities to Whirlpool in a timely and cost-effective manner; (12) health care cost trends, regulatory changes and variations between results and estimates that could increase future funding obligations for pension and other postretirement benefit plans; (13) Whirlpool's ability to obtain and protect intellectual property rights; (14) information technology system failures and data security breaches (15) global, political and/or economic uncertainty and disruptions, especially in Whirlpool's significant geographic regions, including uncertainty and disruptions arising from natural disasters or terrorist attacks; (16) the effects of governmental investigations or related actions by third parties; (17) the impact of labor relations; (18) our ability to attract, develop and retain executives and other qualified employees; (19) changes in the legal and regulatory environment, including environmental and health and safety regulations. Additional information concerning these and other factors can be found in Whirlpool Corporation's filings with the Securities and Exchange Commission, including the most recent annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K.

                         WHIRLPOOL CORPORATION
        CONSOLIDATED CONDENSED STATEMENTS OF INCOME (UNAUDITED)
                      THREE MONTHS ENDED MARCH 31
             (Millions of dollars, except per share data)


                                                           2010    2009
                                                           ----    ----
  Net sales                                              $4,272  $3,569
  Expenses
  Cost of products sold                                   3,633   3,045
  Selling, general and administrative
   (exclusive of intangible amortization)                   371     327
  Intangible amortization                                     7       7
  Restructuring costs                                        20      24
                                                            ---     ---

  Operating profit                                          241     166

  Other income (expense)
  Interest and sundry income (expense)                      (12)    (47)
  Interest expense                                          (58)    (62)
                                                            ---     ---

            Earnings before income taxes and other items    171      57
  Income tax benefit                                         (3)    (16)
                                                            ---     ---

  Net earnings                                              174      73
            Less: Net earnings available to
             noncontrolling interests                       (10)     (5)
                                                            ---     ---

  Net earnings available to Whirlpool common
   stockholders                                            $164     $68
                                                           ====     ===

  Per share of common stock
  Basic net earnings available to Whirlpool
   common stockholders                                    $2.17   $0.92
                                                          =====   =====

  Diluted net earnings available to Whirlpool
   common stockholders                                    $2.13   $0.91
                                                          =====   =====

  Dividends                                               $0.43   $0.43
                                                          =====   =====

  Weighted-average shares outstanding (in
   millions)
  Basic                                                    75.4    74.2
  Diluted                                                  76.8    74.7





                           WHIRLPOOL CORPORATION
                   CONSOLIDATED CONDENSED BALANCE SHEETS
                  (Millions of dollars, except share data)


                                          (Unaudited)
                                                              December
                                           March 31,                   31,
                                                 2010           2009
                                                 ----           ----
  Assets

  Current assets
       Cash and equivalents                    $1,191         $1,380
       Accounts receivable, net of
        allowance for uncollectible
        accounts of $71 and $76 at March
        31, 2010 and December 31, 2009,
        respectively                         2,440     2,500
       Inventories                              2,437          2,197
       Deferred income taxes                      331            295
       Other current assets                       641            653
                                                  ---            ---
            Total current assets                7,040          7,025
                                                -----          -----

  Other assets
  Goodwill                                      1,731          1,729
       Other intangibles, net of
        accumulated amortization of $139
        and $132 at March 31, 2010 and
        December 31, 2009, respectively         1,786          1,796
       Other assets                             1,442          1,427
                                                -----          -----
            Total other assets                  4,959          4,952
                                                -----          -----

  Property, plant and equipment
       Land                                        75             77
       Buildings                                1,197          1,207
       Machinery and equipment                  8,129          8,193
       Accumulated depreciation                (6,322)        (6,360)
                                               ------         ------
            Total property, plant and
             equipment, net                     3,079          3,117
                                                -----          -----
  Total assets                                $15,078        $15,094
                                              =======        =======

  Liabilities and stockholders'
   equity

  Current liabilities
       Accounts payable                        $3,323         $3,308
       Accrued expenses                           638            632
       Accrued advertising and
        promotions                                306            475
       Employee compensation                      569            501
       Notes payable                               17             23
       Current maturities of long-term
        debt                                      334            378
       Other current liabilities                  699            624
                                                  ---            ---
            Total current liabilities           5,886          5,941
                                                -----          -----

  Noncurrent liabilities
       Long-term debt                           2,498          2,502
       Pension benefits                         1,547          1,557
       Postretirement benefits                    708            693
       Other liabilities                          648            641
                                                  ---            ---
            Total noncurrent liabilities        5,401          5,393
                                                -----          -----

  Commitments and contingencies

  Stockholders' equity
       Common stock, $1 par value, 250
        million shares authorized, 105
        million shares issued at March
        31, 2010 and December 31, 2009,
        75 million shares outstanding at
        March 31, 2010 and December 31,
        2009                                   105       105
       Additional paid-in capital               2,074          2,067
       Retained earnings                        4,324          4,193
       Accumulated other comprehensive
        income (loss)                            (980)          (868)
       Treasury stock, 30 million shares
        at March 31, 2010 and December
        31, 2009                               (1,828)        (1,833)
                                                              ------
            Total Whirlpool stockholders'
             equity                             3,695          3,664
                                                -----          -----
       Noncontrolling interests                    96             96
                                                  ---            ---
            Total stockholders' equity          3,791          3,760
                                                -----          -----
  Total liabilities and
   stockholders' equity                       $15,078        $15,094
                                              =======        =======





                            WHIRLPOOL CORPORATION
         CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS (UNAUDITED)
                         THREE MONTHS ENDED MARCH 31
                            (Millions of dollars)


                                                            2010  2009
                                                            ----  ----
  Operating activities
  Net earnings                                              $174   $73
  Adjustments to reconcile net earnings to cash provided
   by (used in) operating activities:
  Depreciation and amortization                              134   115
  Curtailment gain                                           (29)  (92)
  Decrease in LIFO inventory reserve                          (5)    -
  Changes in assets and liabilities:
    Accounts receivable                                       24   114
    Inventories                                             (271)  (27)
    Accounts payable                                          66  (362)
    Restructuring charges, net of cash paid                   (5)  (16)
    Taxes deferred and payable, net                           (7)  (12)
    Accrued pension                                           (3)   (7)
    Employee compensation                                     85    62
    Other                                                    (92) (120)
                                                                  ----
      Cash provided by (used in) operating activities         71  (272)
                                                             ---  ----

  Investing activities
  Capital expenditures                                      (146) (112)
  Proceeds from sale of assets                                 1    13
  Investment in related businesses                            (5)    -
      Cash used in investing activities                     (150)  (99)
                                                            ----   ---

  Financing activities
  Repayments of long-term debt                               (46)   (1)
  Dividends paid                                             (33)  (32)
  Purchase of noncontrolling interest shares                 (12)    -
  Common stock issued                                          7     -
  Net (repayments) proceeds from short-term borrowings        (6)  458
  Other                                                        -    (5)
                                                                   ---
      Cash (used in) provided by financing activities        (90)  420
                                                             ---   ---

  Effect of exchange rate changes on cash and equivalents    (20)   (2)
                                                             ---   ---

  (Decrease) increase in cash and equivalents               (189)   47
  Cash and equivalents at beginning of period              1,380   146
                                                             ---   ---
  Cash and equivalents at end of period                   $1,191  $193
                                                          ======  ====




SUPPLEMENTAL INFORMATION - CONSOLIDATED CONDENSED STATEMENTS OF INCOME RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

  (Millions of dollars except per share data)
  (Unaudited)

We supplement the reporting of our financial information determined under U.S. generally accepted accounting principles (GAAP) with certain non-GAAP financial measures, including adjusted operating profit, adjusted earnings before income taxes and other items (hereafter referred to as "adjusted earnings before tax"), adjusted diluted earnings per share available to Whirlpool common stockholders (hereafter referred to as "adjusted diluted earnings per share"), adjusted operating profit by segment (hereafter referred to as "adjusted segment operating profit"), and free cash flow. We believe that these non-GAAP measures provide meaningful information to assist stockholders in understanding our financial results and assessing our prospects for future performance. Management believes adjusted operating profit, adjusted earnings before tax, adjusted diluted earnings per share and adjusted segment operating profit are important indicators of our operations because they exclude items that may not be indicative of or are unrelated to our core operating results, and provide a better baseline for analyzing trends in our underlying businesses. Management believes that free cash flow provides stockholders with a relevant measure of liquidity and a useful basis for assessing the company's ability to fund its activities and obligations. Because non-GAAP financial measures are not standardized, it may not be possible to compare these financial measures with other companies' non-GAAP financial measures having the same or similar names. These adjusted financial measures should not be considered in isolation or as a substitute for reported operating profit, earnings before income taxes and other items, diluted net earnings per share available to Whirlpool common stockholders and cash provided by operating activities, the most directly comparable GAAP financial measures. These non-GAAP financial measures reflect an additional way of viewing aspects of our operations that, when viewed with our GAAP results and the below reconciliations to corresponding GAAP financial measures, provide a more complete understanding of our business. We strongly encourage investors and stockholders to review our financial statements and publicly-filed reports in their entirety and not to rely on any single financial measure.

Adjusted Operating Profit, Adjusted Earnings Before Tax, Adjusted Diluted Earnings Per Share

The reconciliation provided below reconciles the non-GAAP financial measures adjusted operating profit, adjusted earnings before tax and adjusted diluted earnings per share, with the most directly comparable GAAP financial measures, reported operating profit, earnings before income taxes and other items, diluted earnings per share available to Whirlpool common stockholders, for the three-months ended March 31, 2010.

                                        Three-Months Ended
                                          March 31, 2010
                                          --------------
                                                               Diluted
                             Operating    Earnings          Earnings Per
                               Profit    Before Tax             Share
                            ----------  -----------        -------------

  Reported GAAP Measure           $241          $171                $2.13

  Supplier-related quality
   issue accrual (a)                75            75                 0.61
  OPEB curtailment gain (b)        (29)          (29)               (0.23)
                                   ---           ---                -----

  Adjusted Non-GAAP measure       $287          $217                $2.51
                                  ====          ====                =====


  (a)  We currently expect to undertake a corrective action to address
  a supplier-related quality and potential product safety issue.
  During the March 2010 quarter, we have accrued $75 million for this
  matter based on our current estimate of the costs of the action.
  The diluted earnings per share impact is calculated based on an
  income tax impact of approximately $28 million.

  (b)  During the March 2010 quarter we recognized a curtailment gain
  of $29 million related to a retiree healthcare plan.  The diluted
  earnings per share impact is calculated based on an income tax
  impact of approximately $11 million.  The company expects to
  recognize a curtailment gain of approximately $62 million during
  2010.




The reconciliation provided below reconciles the non-GAAP financial measures adjusted operating profit, adjusted earnings before tax and adjusted diluted earnings per share, with the most directly comparable GAAP financial measures, reported operating profit, earnings before income taxes and other items, and diluted earnings per share available to Whirlpool common stockholders, for the three-months ended March 31, 2009.

                                        Three-Months Ended
                                          March 31, 2009
                                          --------------
                                          Earnings            Diluted
                             Operating      Before         Earnings Per
                               Profit        Tax               Share
                            ----------   ---------        -------------

  Reported GAAP Measure           $166          $57                $0.91

  Product recall (c)                23           23                 0.19
  Foreign operating tax
   settlement (d)                   26           42                 0.37
  OPEB curtailment gain (e)        (89)         (89)               (0.74)
                                   ---          ---                -----

  Adjusted Non-GAAP measure       $126          $33                $0.73
                                  ====          ===                =====


  (c)  During the March 2009 quarter, we announced, in a joint press
  release issued with the U.S. Product Safety Commission, a voluntary
  recall of 1.8 million refrigerators sold in the U.S. and Canada
  between 2001 and 2004.  During the March 2009 we accrued a $23
  million charge related to this recall.  The diluted earnings per
  share impact is calculated based on an income tax impact of
  approximately $9 million.

  (d)  During the March 2009 quarter, we entered into a settlement with
  the Brazilian government under a special program related to certain
  IPI tax credits and recorded an accrual of $42 million comprised of
  $26 million in tax charged to cost of products sold, $13 million in
  interest expense and $3 million in penalties charged to interest and
  sundry income (expense) in our Consolidated Condensed Statement of
  Income.   The diluted earnings per share impact is calculated based
  on an income tax impact of approximately $14 million.

  (e)  During the March 2009 quarter, we announced the suspension of
  the annual credit to retiree health savings accounts "RHSA" for the
  majority of active participants. The result of the indefinite
  suspension was a one-time curtailment gain of $89 million included
  in net periodic cost with an offset to other comprehensive income,
  net of tax. The diluted earnings per share impact is calculated
  based on an income tax impact of approximately $33 million.



  Adjusted Segment Operating Profit

The reconciliation provided below reconciles the non-GAAP financial measure adjusted segment operating profit with the most directly comparable GAAP financial measure, reported segment operating profit, for the three-months ended March 31, 2010.

                                     Three-Months Ended
                                     ------------------
                                       March 31, 2010
                                       --------------
                                Supplier-                        Adjusted
                  Segment        Related              OPEB        Segment
                 Operating    Quality Issue        Curtailment  Operating
                   Profit      Accrual (a)          Gain (b)      Profit
                ----------   --------------       ------------  ---------

  North America         $94             $75               $(29)       $140
  Europe                 27               -                  -          27
  Latin America         167               -                  -         167
  Asia                   11               -                  -          11
  Other/
   Eliminations         (58)              -                  -         (58)
                        ---             ---                ---         ---

  Total
   Whirlpool           $241             $75               $(29)       $287
                       ====             ===               ====        ====



The reconciliation provided below reconciles the non-GAAP financial measure adjusted segment operating profit with the most directly comparable GAAP financial measure, reported segment operating profit, for the three-months ended March 31, 2009.

                                  Three-Months Ended
                                  ------------------
                                    March 31, 2009
                                    --------------
                      Segment         Product
                    Operating          Recall        Operating Tax
                      Profit            (c)          Settlement(d)
                   ----------        --------        --------------

  North America           $164             $23                   $-
  Europe                     -               -                    -
  Latin America             57               -                   26
  Asia                       5               -                    -
  Other/
   Eliminations            (60)              -                    -
                           ---             ---                  ---

  Total Whirlpool         $166             $23                  $26
                          ====             ===                  ===





                   Three-Months Ended
                   ------------------
                      March 31, 2009
                      --------------
                                         Adjusted
                        OPEB             Segment
                    Curtailment         Operating
                       Gain(e)            Profit
                   ------------         ---------

  North America             $(87)             $100
  Europe                       -                 -
  Latin America                -                83
  Asia                         -                 5
  Other/
   Eliminations               (2)              (62)
                             ---               ---

  Total Whirlpool           $(89)             $126
                            ====              ====


  Adjusted Diluted Earnings Per Share (2010 Outlook)

The reconciliation provided below reconciles projected 2010 adjusted diluted earnings per share with projected 2010 diluted earnings per share available to Whirlpool common stockholders, the most directly comparable GAAP financial measure:

                                                    2010 Outlook
                                                    ------------

  Diluted earnings per share                          $8.00 - 8.50
  Supplier-related quality issue accrual
   (g)                                                        0.61
  OPEB curtailment gain (g)                               ~ (0.51)

  Adjusted Non-GAAP measure                           $8.10 - 8.60
                                                      ============

  (g)  See footnotes (a) and (b) above under "Adjusted Operating
  Profit, Adjusted Earnings Before Tax, Adjusted Diluted Earnings Per
  Share."



  Free Cash Flow (Actual and 2010 Outlook)

As defined by the company, free cash flow is cash provided by operating activities after capital expenditures and proceeds from the sale of assets/businesses. The reconciliation provided below reconciles actual 2010 and 2009 and projected 2010 free cash flow with actual and projected cash (used in)/provided by operating activities, the most directly comparable GAAP financial measure.

                                                          2010
                               Three-Months Ended                 Outlook
                               ------------------         -------
                                    March 31
                                    --------
  (millions of dollars)         2010         2009
                                ----         ----
  Cash provided by /(used in)
   operating activities          $71        $(272) $1,050 -1,150
  Capital expenditures          (146)        (112)   (550 - 600)
  Proceeds from sale of assets     1           13         0 - 50
  ----------------------------   ---          ---         ------
  Free cash flow                $(74)       $(371)    $500 - 600
                                ====        =====     ==========

First Call Analyst:
FCMN Contact: angela_m_hersil@whirlpool.com

Photo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Whirlpool Corporation

CONTACT: Whirlpool Corporation - Media: Whirlpool Corporation Press
Office, +1-269-923-7405, Media@Whirlpool.com; Financial: Greg Fritz,
+1-269-923-2641, Investor_relations@whirlpool.com