Gifts That Give Twice ... or More ... for Mother's Day
Donation, Free Gift or Both Offered with Purchase of KitchenAid Products

Those looking for a Mother's Day gift that supports a worthy cause, or simply one that feeds Mom's passion for cooking, should consider several gift options from KitchenAid that offer something extra with purchase.

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As part of its ongoing Cook for the Cure® initiative, KitchenAid is offering a selection of pink kitchen essentials and gadgets that generate donations of up to $50 each to Susan G. Komen for the Cure® when purchased and registered. These include everything from pink silicone spatulas and mixing bowls, to 5-Quart Stand Mixers available in all pink or white with a pink trim band.

"To date, Cook for the Cure has raised more than $8 million for the fight against breast cancer," according to Deb O'Connor, senior manager of brand experience for KitchenAid. "Beyond the products, this program actively engages cooks by encouraging them to do more of what they already love while supporting a trusted non-profit like Susan G. Komen for the Cure. Everyone wins when a consumer sees and purchases a pink KitchenAid product at retail that looks beautiful, performs wonderfully and generates a donation for the fight against breast cancer when registered," said O'Connor.

Another option is to present Mom with something delicious and homemade on a serving plate that can be "re-gifted" to support the cause. The Pass the Plate component of Cook for the Cure generates a $5 donation every time an individually numbered Villeroy & Boch serving plate is passed to a friend or family member and registered at Priced at $24.99, the plate is available at and Villeroy & Boch stores.

Also just in time for Mother's Day, KitchenAid is offering bonus attachments by mail with the purchase of 5-Quart and 6-Quart Stand Mixers from participating retailers and A choice of Rotor Slicer/Shredder or Food Grinder, a $49.99 value, is available free with the purchase of select 5-Quart models. A bonus ice cream maker attachment, a $79.99 value, is offered with the purchase of select 6-Quart models. Both offers are valid through May 29th and require completion of a rebate form available via retailers or

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Over 90 years later, the KitchenAid brand now offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn why chefs choose KitchenAid for their homes more than any other brand*, visit

About Susan G. Komen for the Cure®. Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure®, we have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit or call 1-877 GO KOMEN.

*Based on a September 2010 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals and the American Culinary Federation when asked about refrigerators, ovens, cooktops, ranges, dishwashers, microwave ovens, electric mixers, blenders, food processors, kitchen gadgets and toasters.

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SOURCE: KitchenAid

CONTACT: Kim Roman, +1-212-350-7822,, or Lisa
Travnik, +1-212-822-4522,, both of Digitas; or Debbie
O'Connor of KitchenAid, +1-269-923-3382,