Although not as famous as the latest summer tours of Bon Jovi or Lady Gaga, Whirlpool Corporation will soon be packing up and hitting the road as well. The seven-week initiative, "Whirlpool Corporation on Tour" will train sales associates in 70 cities across the United States on the latest new product innovations and key selling points of Whirlpool Corporation's appliances.

"Whirlpool Corporation on Tour makes learning about the company's products easy and entertaining," said Liz Okon, Sales Training Manager at Whirlpool Corporation. "By bringing the training tools and field experts to sales associates across the nation, we are providing an unmatched, hands-on learning experience. A well-educated sales team offers customers better in-store experiences, and gives companies more opportunities to grow their business."

Beginning in mid-September, the multi-day training will offer the latest product launch information on refrigerators, cooking appliances, dishwashers and laundry pairs from Whirlpool, Maytag and KitchenAid brands. Whirlpool on Tour's "Backstage Pass" includes the newest laundry pairs from Maytag® and Whirlpool® brands.

Course content, led by field-brand experts, is geared towards sales teams of independent retailers, larger retail accounts, associate contract distributors, showroom consultants and designers, as well as home improvement stores. Sessions will be broken out into various segments in order to deliver customized training to meet the needs of each specific audience.

"Today's sales associates assist homeowners in creating functional and efficient kitchen and laundry spaces. The branded vignettes on tour provide sales teams with examples of well-designed and practical recommendations for nearly all lifestyles," added Okon.

For more information about Whirlpool Corporation on Tour, or to find out when a training event is coming to a city near you, contact your local account representative.

About Whirlpool Corporation

Whirlpool Corporation strives to exceed expectations with appliances that help building professionals create homes of distinction. The Inside Advantage™ is designed to meet the needs of Whirlpool Corporation's building community customers. More than a program, The Inside Advantage™ provides trade customers with the strength of Powerful Brands, Innovative Products, Market Insight and Targeted Services, all from one company.

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Consul, Bauknecht and other major brand names to consumers in nearly every country around the world. For more information on Whirlpool Corporation and its offerings for building professionals, please visit www.insideadvantage.com or call 1-800-952-2537.

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SOURCE: Whirlpool Corporation