Pan Meets Cooktop for a Magnetic Union
Whirlpool Brand Introduces Their Most Resource Efficient Cooktop Ever
PR Newswire

BENTON HARBOR, Mich., Feb. 3, 2011 /PRNewswire/ -- People prefer to boil water in many different ways – with the lid on, with the lid off, with salt in the water – for many different reasons, but one thing remains the same—the water still needs to boil. With an eye to efficiency and the future, Whirlpool brand, the flagship brand for Whirlpool Corporation, which has been in your home offering innovative solutions for nearly 100 years, introduces the Whirlpool® induction cooktop.

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Utilizing induction cooking, an advanced cooking technology using electromagnetic energy to generate instant heat to only the cookware touching its surface, the cooktop can boil water up to 52 percent faster(1) when using the Boost element. Since heat is only generated to the cookware it is touching, the resource efficient Whirlpool® induction cooktop is our most efficient and easiest to clean cooktop ever.

For example, the advanced induction technology transfers up to 90 percent of energy directly to magnetic cookware, using 25 percent less energy than traditional ceramic-glass cooktops and 58 percent less energy than gas cooktops. This savings means one could power a 60-watt light bulb for 7 hours with the energy saved every time you boil water. And, because induction heats only the cookware and its contents, spills won't bake onto the resource efficient Whirlpool® induction cooktop, making it Whirlpool brand's easiest to clean.

"Induction cookware is an important part of the induction equation, but expensive cookware isn't required," said Steve Swayne, consumer scientist with the Institute of Kitchen Science. "One simply needs to check their current cookware with a magnet—choose a magnet from your refrigerator and hold it up to the bottom of the cookware. If it sticks, your cookware is compatible with induction technology."  

When cooking on any surface, proper ventilation is important. Whirlpool brand has a line of canopy range hoods that helps eliminate steam and odors associated with what's cooking on the range. Available in 30 inch and 36 inch models for the wall or island, a canopy range hood brings a sophisticated style to any kitchen.  

The Whirlpool® induction cooktop (model GCI3061XB) is available at retailers nationwide with an MSRP of $1,349.

With nearly 100 years of practice, Whirlpool Corporation knows a thing or two about storing, prepping and cooking food. This expertise led to the creation of the Institute of Kitchen Science, an informational hub for everything laundry. Additionally, the institute offers daily tips, tricks and advice to consumers via Twitter and Facebook. For more information on Whirlpool brand please visit or

About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $17 billion in 2009, 67,000 employees, and 67 manufacturing and technology research centers around the world. Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR® qualified appliances like the new Duet® washer which uses 82 percent less water and 86 percent less energy than a traditional top load washer manufactured before 2004. Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand please visit or find us on Facebook at Additional information about the company can be found at

About Whirlpool Corporation's 100th Anniversary

Founded on November 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.

(1)  Compared to boiling 3.6L of water with a traditional 9" 2,500-watt radiant element or 12,500 BTU gas burner.

SOURCE Whirlpool Corporation