Amana Brand Knows Life is Best When it's Easy
Amana launches Life.Simplified™ campaign and makes shopping for and using appliances a cinch
PR Newswire

BENTON HARBOR, Mich., July 13, 2011 /PRNewswire/ -- Amana — the brand that brought kitchens the countertop microwave, the first side-by-side refrigerator and the first bottom-freezer refrigerator — is changing the appliance landscape once again by making shopping for and using appliances easier than ever. Amana brand's goal is to make the everyday stress-free by designing appliances that are easy to use because life is truly better when appliances do the dirty work for you.

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To help make cooking, cleaning and cooling easier, Amana has launched its Life.Simplified™ campaign. As part of the campaign, the Amana website now features a "Help Me Choose" appliance-buying guide to help consumers select the appliances that best meet their needs. The hassle-free guide walks through the necessary considerations to make appliance shopping effortless in just three clicks, no matter if you're in the market for a new refrigerator, range, dishwasher or laundry pair.

"There's no reason why choosing an appliance should be a stressful occasion, or why you should need to be a technology expert just to do a load of laundry," said Carolyn Kelley, senior brand manager, Amana. "That's why we launched the Life.Simplified campaign – we want consumers to know Amana appliances will help make their everyday easier and not add stress to their already stressful world."

The brand offers appliances that embody Amana® Life.Simplified™, such as the Amana® Tandem™ front-load laundry pair with easy-to-use Touch and Go™ controls that make popping in a load of laundry as simple as pressing a button.

The brand has also launched a Life.Simplified™ Facebook sweepstakes and giveaway, offering consumers a chance to win a full appliance makeover, including a kitchen suite and laundry pair, as well as a travel voucher for a dream vacation. What could make life easier? In addition, one random winner will be chosen monthly throughout the sweepstakes, which ends Dec. 31, 2011, to receive a fun themed gift basket. For more information on the sweepstakes, including official rules, odds and prize disclosures, visit

More easy tips can be found by following @AmanaBrand on Twitter at, becoming a fan of Amana brand on Facebook at and checking out Amana brand on YouTube at

About Amana®

Established in 1934, Amana has a history of designing innovative cooking, dish, laundry and refrigeration household appliances. With its introduction of the original countertop microwave in 1967, Amana was put on the map as a brand dedicated to bringing convenience to consumers' lives. Amana brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. For more information on Amana brand appliances, visit

SOURCE Amana brand