BENTON HARBOR, Mich., July 26, 2011 /PRNewswire/ -- With gallons of milk, snacks, frozen foods and produce for an entire family, you need a refrigerator that can fit – and organize – it all. With many family members home from work and school and the height of the summer entertaining season upon us, Whirlpool brand introduces its newest side-by-side refrigerator - large enough to hold all of your party platters at once or enough food to feed the favorite tastes of the entire family.
The industry's largest capacity side-by-side refrigerator* can hold multiple party platters, store produce in the industry's largest crisper** and keep up to 10 gallons of milk or juice cold. Key features include:
"The side-by-side is great for large families who love entertaining and feeding large groups," says Clara Spaanstra, Senior Brand Manager, Whirlpool Kitchen. "With the growing trend of buying in bulk to save money, Whirlpool is committed to providing consumers all the space they need for their favorite groceries."
And don't forget, an organized fridge operates more efficiently and saves you time. The experts at the Whirlpool Institute of Kitchen Science recommend the following:
July is Whirlpool's Change Your Refrigerator Water Filter month. To celebrate, Whirlpool will be hosting a Twitter party on Tuesday, July 26 from 7:30 p.m. – 8:30 p.m. EDT. Use the hashtag #filterfresh to join the conversation and enter for a chance to win a brand new Whirlpool side by side refrigerator. Whirlpool brand side-by-side refrigerators are available at retailers nationwide. For more information visit www.whirlpool.com or www.facebook.com/whirlpool.
*Among freestanding side-by-side refrigerators.
**Among leading brand side-by-side refrigerators.
***Compared to Whirlpool side-by-side models without MicroEdge™ shelves.
About Whirlpool Brand
Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2010, 71,000 employees, and 66 manufacturing and technology research centers around the world. Whirlpool brand recognizes that consumers lead busy, active lives and continues to create solutions that help consumers optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool brand is dedicated to creating ENERGY STAR® qualified appliances like the new Duet® washer which uses 82 percent less water and 81 percent less energy than a traditional top load washer manufactured before 2004. Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool brand please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpool. Additional information about the company can be found at www.whirlpoolcorp.com.
About Whirlpool Corporation's 100th Anniversary
Founded on Nov. 11, 1911, Whirlpool Corporation has influenced home and family life during the last century. The company is driven by the belief that everyone needs a comfortable place to call home and has a 100 year history of creating better ways of cooking, cleaning, refrigerating and storing. Whirlpool Corporation is focused on improving lives one person, one family, one home, one community at a time.
SOURCE Whirlpool Corporation