KitchenAid Adds New Blenders To Premium Collection
PR Newswire
CHICAGO

CHICAGO, March 4, 2013 /PRNewswire/ -- When asked to develop designs for the latest KitchenAid® blenders, the brand's engineers were issued a challenge.  Create models that are so well made, so powerful, so multi-functional and so easy to use, that cooks will keep them on their countertops rather than stow them away for making the occasional smoothie or icy cocktail.

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The resulting 5-speed blenders, introduced in two different models, offer the best overall performance of any ever produced by the brand, according to Beth Robinson, senior brand experience manager for KitchenAid.

"KitchenAid blenders have always been appreciated for their ability to crush ice at any speed, but we design them for making everything from vinaigrettes, sauces and homemade condiments to purees and soups," said Beth Robinson. "These new models take that versatility to a new level."

The new models include a Classic 5-speed blender with a 56 oz. pitcher, and a 5-speed Diamond blender with a 60 oz. patented diamond pitcher design, with stainless steel blades that create a powerful vortex to thoroughly blend ingredients.  The one-piece pitchers are light-weight, durable and BPA-free.  Additional features on the new pitchers include a comfortable, no-slip grip handle offering greater control for pouring, and a Stay Put lid with a removable 2 oz. ingredient cap. 

The 5-speed Diamond blender offers Stir, Chop, Puree, Liquify and Pulse options, and can Pulse at any speed.  As noted recently in Saveur, the versatility of this kitchen essential can handle everything from blending salsas and liquefying tomatillos, to pureeing vegetables.  The blenders are built with a patented 4-star blade system and Intelli-Speed® Motor Control that ensures exceptional performance, no matter the density of the mixture.  An Automatic Soft Start® technology pulls ingredients into the blade rather than splattering them outward, keeping them together for controlled blending. 

Additional features include a Crush Ice function that automatically stops and starts, and it's capable of turning "ice cubes to snow," as recently noted in the Wall Street Journal.  The control pad with LED lighting provides better visibility for selecting a designated speed.  The shatter resistant pitchers are dishwasher safe and can be placed vertically in a standard dishwasher.  Clean touch panels are easy to wipe down after use.

The 5-speed Diamond blender with 60 oz. pitcher is offered in a range of colors including Cobalt Blue, Contour Silver, Crystal Blue, Empire Red, Espresso, Green Apple, Majestic Yellow, Metallic Chrome, Onyx Black, Pink, Raspberry Ice, Tangerine and White.  It will be available beginning in June 2013 at a suggested retail price of $179.99.

The Classic 5-speed blender with 56 oz. pitcher, scheduled for availability in July 2013, will be offered in Empire Red, Onyx Black, Silver Metallic and White, at a suggested retail price of $129.99.

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.  Cook for the Cure®, the brand's partnership with Susan G. Komen for the Cure®, is now in its twelfth year and has raised over $9 million to help find a cure for breast cancer.  To learn why chefs choose KitchenAid for their homes more than any other brand*, visit KitchenAid.com or join us at Facebook.com/KitchenAid and Twitter.com/KitchenAidUSA.

* Based on a 2012 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

NOTE TO PRESS:  To download high resolution product images and view the latest press releases, please visit the KitchenAid online press room at http://www.kitchenaid.com/flash.cmd?/#/inside-kitchenaid-press-room/

SOURCE KitchenAid