Whirlpool Brand Introduces New Refrigerator with Space to Store All
New 4-door refrigerator made to handle every family's storage need in the kitchen
PR Newswire

BENTON HARBOR, Mich., Oct. 7, 2013 /PRNewswire/ -- According to a recent study conducted by Whirlpool Corporation, preparing enjoyable meals is the most important goal in meal preparation amongst households.  The new Whirlpool® 4-door French door refrigerator ensures your kitchen will always have your family's beloved cravings in reach with convenient storage solutions.

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Countless families can relate when it comes to needing additional space and storage from their refrigerators.  Studies conducted by Whirlpool Corporation found that people complain that their refrigerator is disorganized, resulting in items getting lost. Picture being able to always have the perfect place to store bulk food purchases, small snacks for after-practice cravings, fresh produce and whatever else your family 'needed' to bring home from the grocery store. Whirlpool, the No. 1 appliance brand in the United States, now delivers the optimum storage option with the Whirlpool® 28 cu. ft. 4-door refrigerator with the most flexible storage.*

"We aim to eliminate frequent trips to the grocery store that could induce added stress to an already busy day by offering space to stock up on bulk items," said Eric DeJong, Whirlpool refrigeration brand manager. "No longer do families have to wish for additional space or dream of specific features for special items."

Put frequently used items like cheese, deli meats, fresh produce or cold beverages in easy reach with a true refrigerated drawer that offers greater storage. It features temperature controls that let you make adjustments based on which refrigerated items you'd like to store. There's even a setting for assorted items for when you want to refrigerate all your family's favorites at the same time. The full extension drawer and dividers also make it easy to organize and find what you need quickly.

Thanks to this 28 cu. ft. model, you'll always have the perfect place to store every item your family craves.  With storage space to spare, you can forget about extra trips to the grocery store and feel free to stock up on your family's favorite items.  This refrigerator's ample features include:

  • FreshStor™ refrigerated drawer: Put frequently used items in easy reach with a true refrigerated drawer. It features temperature controls that let you make adjustments based on which refrigerated items you'd like to store—from fresh produce to cold drinks. The full extension drawer and dividers also make it easy to organize and find what you need quickly.
  • EasyView™ Triple Crisper system: Increase your refrigerator's storage flexibility and keep fruits and vegetables tasting great with the EasyView™ Triple Crisper system. Now you can easily see and access produce with full crisper drawer visibility and organize a wide variety of items with these clear frameless crispers' three drawer options. Two larger crispers are great for long items like celery stalks, while the center, smaller crisper keeps small items like apples safe and secure. Drawers open smoothly and are easy to remove for cleaning thanks to glides mounted underneath the drawer. Plus, automatic humidity control helps maintain freshness.
  • Tri-freezer system: Two upper sliding drawers and a spacious lower basket make organizing frozen food easy. Plus, easily customize freezer storage and organize frozen food with the moveable freezer divider bin.

Need even more storage? There's an extra shelf in the refrigerator compartment thanks to the In-Door-Ice® system. And with AccuFresh® dual cooling technology, you'll be able to keep fruits and vegetables fresher and helps keep crystals off ice cream. If there's ever a spill, you won't have to worry about it spreading either. MicroEdge® shelves feature a seamless edge design that helps contain leaks while offering 25 percent more usable shelf space.**

The Whirlpool® 4-door refrigerator with the most flexible storage (Model WRX988SIB) is available now at retailers nationwide in white, black, white ice, black ice and monochromatic stainless steel with an MSRP starting at $3,299. More product information can be found at http://bit.ly/16lidb4.

About Whirlpool Brand

Whirlpool Corporation is the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $18 billion in 2012, 68,000 employees and 65 manufacturing and technology research centers around the world. Whirlpool Brand is committed to advancing technology in ways consumers want and need it, creating simple solutions that optimize productivity and efficiency in the home. In addition to designing appliance solutions based on consumer insight, Whirlpool is one of Habitat for Humanity's largest corporate partners, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool Brand, please visit www.whirlpool.com or find us on Facebook at www.facebook.com/whirlpoolusa. Additional information about the company can be found at www.whirlpoolcorp.com.

*Among leading brand french door refrigerators with external refrigerated drawers based on combined refrigerator and freezer storage options and adjustable features.

**Compared to Whirlpool® french door models without MicroEdge® shelves.

SOURCE Whirlpool Brand