Whirlpool Brand Announces Sunset Bronze as the New Stainless Steel at CES 2015
Warm-toned kitchen suite breaks away from sea of stainless with modern mid-tone tint
PR Newswire

LAS VEGAS, Jan. 6, 2015 /PRNewswire/ -- Every 10 to 20 years, kitchen trends evolve. Whether it is bold motifs of the 1950s, avocado and gold in the 1970s, or stainless steel in the 2000s, the American kitchen is ever-changing. Whirlpool brand is excited to introduce its newest suite collection, sure to be the next trailblazer in the industry.

Debuting at this year's Consumer Electronics Show, the Whirlpool® Sunset Bronze Kitchen Suite brings to market a breakthrough, warm-tone, painted stainless steel suite. The new line pushes design standards, giving a nod to the ever popular rose gold trend, achieving a timeless and approachable finish that fits any kitchen aesthetic – new or existing. Inspired by Millennial trends, the new suite from Whirlpool brand delivers a versatile shade that fits with any existing cabinetry, providing an easy upgrade for kitchens without a full remodel.

"The kitchen is fast becoming a new canvas when it comes to home design and decor. More and more, consumers seek ways to customize their spaces with new paint colors, different countertops and backsplashes, mixing and matching cabinetry, and colored small appliances," said Jon Hall, senior brand manager, Whirlpool brand. "Drawing inspiration from these trends, this Whirlpool kitchen suite allows consumers to break conventional norms by customizing their space and expressing creativity in a new and exciting way."

With innovative engineering, this new color is achieved by color blocking painted stainless steel and replicating across the line and categories with extensive testing, complex formulations, and out-of-the-box thinking. The result is a perfect blend of gold, copper and bronze tones painted on stainless steel, ready to withstand the coldest refrigerators and the hottest ranges. The new collection is also fingerprint-resistant, so families can enjoy this new finish that reduces the visibility of pesky smudges.

CES attendees can get a first glimpse of the Sunset Bronze Kitchen Suite and other innovations at Whirlpool brand's booth #73937 in the Family Tech Zone at the Sands Expo Center, January 6-9. The suite will be available to consumers in Fall 2015.

For more information, to join the conversation and see the company's care-centric product innovations and conceptual inspirations come to life, visit ces.whirlpool.com and follow #EveryDayCare.

About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool, please visit whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.

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SOURCE Whirlpool Brand