LAS VEGAS, Jan. 4, 2016 /PRNewswire/ -- At this year's CES, the Whirlpool® Every day, care™ campaign breaks through a sea of cold technology with innovations and smart appliances inspired by the way families care for each other. The brand continues to champion the importance of small acts of care in shaping the people we love and the world in which we live by showcasing care-inspired future concepts, an award-winning 2016 product portfolio and the revolutionary Every day, care™ Project, using smart home technology to help families in need.
"Out of the 20,000 gadgets introduced at CES, we believe the ones that are the most powerful fill a human need. The best technology should allow us to be more human, helping us care for the people, the community and the world around us," said Chelsey Lindstrom, brand manager, Whirlpool brand. "To us, care is adapting and anticipating, all behaviors that guide our technology advances."
Located in the Family & Technology Marketplace at the Sands Expo, the Whirlpool® Every day, care™ interactive experience takes place in booth #74352, where attendees can experience the latest product innovations and future design concepts.
Whirlpool brand received nine International CES 2016 Innovation Awards for seven new kitchen and laundry products in its booth this year, including the Whirlpool® Smart Top Load Washer and Dryer, Whirlpool® Closet Depth Front Load Washer & HybridCare™ Dryer, Whirlpool® Smart Dishwasher, Whirlpool® Smart French Door Refrigerator, Whirlpool® 6.4 Cu. Ft. Combination Wall Oven, Whirlpool® Smart Front Control Range and the Whirlpool® French Door Refrigerator.
For more information, to join the conversation and see the company's care-centric product innovations and conceptual inspirations come to life, visit Whirlpool brand's booth #74352 in the Family & Technology Marketplace, located at the Sands Expo Center, or ces.whirlpool.com and follow #EveryDayCare.
About Whirlpool Brand
For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations that make their experience effortless, intuitive, and easy – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity's largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool, please visit whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA. Additional information about the company can be found at whirlpoolcorp.com.
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SOURCE Whirlpool Brand