Whirlpool Corporation Spotlights Global Innovation at EuroCucina 2016

BENTON HARBOR, Mich., April 15, 2016 /PRNewswire/ -- Whirlpool Corporation, the world's leading manufacturer of major home appliances, is showcasing product innovations and the latest in product design at EuroCucina 2016, April 12-17 in Milan, Italy. Products from each of Whirlpool's four pan-European brands—Whirlpool, KitchenAid, Hotpoint* and Indesit—are presented in a single conceptualized living space that showcases their different uses in everyday life and provides a glimpse into the future of home appliance innovation.

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"The innovations showcased at EuroCucina reflect Whirlpool Corporation's global approach to consumer- centric innovation," said Subho Moulik, Head of Global Innovation for Whirlpool Corporation. "Through surveys and interviews conducted with more than 3,000 households across the EMEA region, we gathered important insights into the relationship between cooking and food for home cooks, and what features we need to bring to their kitchens as that relationship evolves. It's that type of purposeful innovation that we're proud to be sharing this week in Milan."

Whirlpool Corporation is showcasing appliances across all brands that represent the latest trends in home kitchen innovation and design. These trends include:

  • Connected Home & Smart Appliances: Internet-connected appliances are beginning to interact more closely and intelligently with users, learning their habits and helping them accomplish tasks more efficiently. Appliances on display from Whirlpool Corporation brands offer these interactions, with intuitive touch interfaces that guide home cooks through each step of their food preparation.
  • Growing Culinary Exploration & Ambition among Home Cooks: According to the Hotpoint Taste Exploration Survey 2016, food preparation is becoming increasingly associated with the pursuit of pleasure. Cooking is valued as a form of self-expression and with that, consumers now want appliances that are flexible enough to allow greater experimentation in the kitchen and feature functions that enhance the enjoyment of cooking.
  • More Efficiencies & Conveniences for Families: Intuition and ease-of-use are two important attributes families seek in their appliances. According to the Whirlpool brand SmartCook survey, in response to the pressures of modern life consumers are focusing more on making and taking the time to enjoy the present, and explore in greater depth the possibilities of one's own life – maximizing every aspect of today.

New products being presented at EuroCucina include SmartCook induction cooktops from Whirlpool brand, which offer an innovative assisted-cooking experience. The Whirlpool SupremeClean dishwasher and Supreme Built-In fridge freezer will also be introduced. The refrigerator uses intelligent technology to keep food fresh, longer.

KitchenAid is presenting the new stainless steel Made to Measure Special Tops that offer fully customizable gas, induction and domino cooktops, a downdraft hood, sinks and the new KitchenAid Deep Induction Trays. The Deep Induction Trays offer five different functions—steaming, boiling, cooking at low temperatures, roasting, and frying. KitchenAid is also presenting the new European Side By Side refrigerator, with a built-in Cooling Drawer and a 45cm Wine Cellar.

Hotpoint is showcasing its all-new built-in suite of appliances, which includes the 2016 Red Dot award winning built-in oven.

Indesit will present a complete built-in cooking suite of matching products for the first time, as well as the eXtra Hygiene Dishwasher that features a hygienic BabyCare Cycle allowing new parents to clean every kind of baby item.

About Whirlpool Corporation 

Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.

*Whirlpool Corporation ownership of Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.

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SOURCE Whirlpool Corporation

For further information: Whirlpool Corporation, Media: 269/923-7405, Media@Whirlpool.com