BENTON HARBOR, Mich., April 15, 2016 /PRNewswire/ -- Whirlpool Corporation, the world's leading manufacturer of major home appliances, is showcasing product innovations and the latest in product design at EuroCucina 2016, April 12-17 in Milan, Italy. Products from each of Whirlpool's four pan-European brands—Whirlpool, KitchenAid, Hotpoint* and Indesit—are presented in a single conceptualized living space that showcases their different uses in everyday life and provides a glimpse into the future of home appliance innovation.
"The innovations showcased at EuroCucina reflect Whirlpool Corporation's global approach to consumer- centric innovation," said Subho Moulik, Head of Global Innovation for Whirlpool Corporation. "Through surveys and interviews conducted with more than 3,000 households across the EMEA region, we gathered important insights into the relationship between cooking and food for home cooks, and what features we need to bring to their kitchens as that relationship evolves. It's that type of purposeful innovation that we're proud to be sharing this week in Milan."
Whirlpool Corporation is showcasing appliances across all brands that represent the latest trends in home kitchen innovation and design. These trends include:
New products being presented at EuroCucina include SmartCook induction cooktops from Whirlpool brand, which offer an innovative assisted-cooking experience. The Whirlpool SupremeClean dishwasher and Supreme Built-In fridge freezer will also be introduced. The refrigerator uses intelligent technology to keep food fresh, longer.
KitchenAid is presenting the new stainless steel Made to Measure Special Tops that offer fully customizable gas, induction and domino cooktops, a downdraft hood, sinks and the new KitchenAid Deep Induction Trays. The Deep Induction Trays offer five different functions—steaming, boiling, cooking at low temperatures, roasting, and frying. KitchenAid is also presenting the new European Side By Side refrigerator, with a built-in Cooling Drawer and a 45cm Wine Cellar.
Hotpoint is showcasing its all-new built-in suite of appliances, which includes the 2016 Red Dot award winning built-in oven.
Indesit will present a complete built-in cooking suite of matching products for the first time, as well as the eXtra Hygiene Dishwasher that features a hygienic BabyCare Cycle allowing new parents to clean every kind of baby item.
About Whirlpool Corporation
Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with approximately $21 billion in annual sales, 97,000 employees and 70 manufacturing and technology research centers in 2015. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world. Additional information about the company can be found at WhirlpoolCorp.com, or find us on Twitter at @WhirlpoolCorp.
*Whirlpool Corporation ownership of Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.
SOURCE Whirlpool Corporation