BENTON HARBOR, Mich., Oct. 18, 2018 /PRNewswire/ -- JennAir is at it again. The kitchen appliance brand that broke away from the pack earlier this year continues to grow its progressive mission in redefining luxury. As JennAir breaks the boundaries on a once stagnant category, the brand proves that conventional luxury is dead, and the new modern luxe consumer killed it. With orders opening on the RISE™ and NOIR™ design expressions, this marks the first time a luxury kitchen appliance brand has created two new trail-blazing design expressions across two full kitchen appliance suites. The JennAir brand's departure from convention does not stop there: with a new digital platform and expanded service footprint on the West Coast, JennAir continues to deliver on the cravings of today's luxury consumer and their custom-built luxury lifestyle, stamping a defiant "J" across the country.
JennAir arrives at the WestEdge Design Fair, October 18 - 21 in Santa Monica, Calif., paving a new era of luxury for the kitchen appliance industry. Bringing to life the brand's new Bound By Nothing™ ethos, which launched this spring at the Architectural Digest Design Show in New York, JennAir will debut its two industry-exclusive, full-portfolio design expressions side-by-side for the first time, offering a style to fit today's luxury consumers' demands and desires. Cutting across all new products, its website, connected app and reimagined JennAir showrooms, the new digital platform gives consumers, designers, architects, and more a transformed way to immerse themselves in the JennAir brand's products offerings.
"Burning down the tired act of conventional luxury, JennAir has chosen progressive design and personalization to meet the new modern luxe consumers' demand for true luxury," said Jon Hall, product and brand marketing director, JennAir. "We listen to what they want, and we are happy to step up to the plate and deliver. Pushing the pedal of progress all the way to the floor, JennAir delivers not only on their needs, but their desires. Across our new offerings, we're giving designers the tools to grant consumers full control of their product experiences, reducing friction and transforming the way the new modern luxe consumer experiences life in the kitchen."
The two new design expressions, now available for order at showrooms across the country, are made for those who lead, never follow. Progressive in every detail, the RISE design expression delivers luminary brilliance and defiant beauty, inspiring designers with a suite of precise, powerful appliances, each built for consumers who are unwilling to settle for the status quo. The NOIR design expression brings together sensuality and geometry in a minimalist style, with crisp craftsmanship and intimate details demonstrating that true luxury can revel through utter defiance in progressive design. Both lines come to life across a full suite of appliances, including column refrigerators, built-in refrigerators, professional-style ranges, rangetops, wall ovens, custom cooktops, urban living offerings, dishwashers and wine centers.
"The JennAir brand relaunch includes a new overhauled digital experience that focuses on the entire consumer journey — from how they shop for our products to their interactions in our showrooms to their post-purchase experiences in the home, which are nothing short of magical," said Jason Mathew, senior director, Global IoT Strategy, Whirlpool Corporation. "According to Marketo, 79 percent of today's U.S. consumers expect personalized experiences, so we've overhauled the entire consumer journey with an amplified digital and connected platform. From an all new website to a transformed app experience, we're empowering consumers to match their personality to our design expressions, curate their own luxury kitchen combinations, and wield control of their appliances to fit their lives — even when remote. With JennAir, modern luxury consumers will experience luxury and indulgence with every interaction."
JennAir's new digital ecosystem reduces the friction from finding the right product and gives consumers an ease of navigation, all the way from discovery to ownership. Across the platform, key new features include:
For owners, JennAir integrates seamlessly into their digital lives, powered by an uncompromising mobile experience to deliver the meaningful, custom interactions consumers deserve from true luxury products. New features include:
To complete the owner experience, JennAir is expanding its service prowess, bringing the Dedicated JennAir® Service network, comprised of specialists thoroughly trained on all aspects of JennAir® appliances and owner support, to six new markets nationwide. Last year, JennAir kicked off phase one of its expansion in Miami, New York City, New Jersey and Houston. This October, the expansion moves into its second phase as the network expands to Boston, Baltimore/Washington, D.C., Los Angeles, Denver, Chicago and San Francisco. Phase three of the expansion, kicking off in 2019, aims to achieve near-national coverage, ensuring today's modern luxe consumers' needs and demands are met with the expertise they deserve.
To learn more about the new products, platforms and where to find them, visit us at the new JennAir.com or on social at @JennAir on Instagram and Twitter and Facebook.com/JennAir.
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progressive spirit, JennAir fearlessly carries his torch forward as champions of the design community and the industry at large. Hell-bent on burning down the tired conventions of luxury, JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves. To speak with a badass call agent at the JennAir Epicenter or learn more about the new offerings from JennAir, please visit JennAir.com or join us on instagram.com/JennAir, facebook.com/JennAir, twitter.com/JennAir and youtube.com/JennAir.
 WiFi & App Required. Features subject to change. Details and privacy info at jennair.com/connect. Appliance must be set to Remote Enable.
 Features subject to change. Compatible, connected appliance required. Details and privacy info at jennair.com/connect.
 WiFi & App Required. Features subject to change. Details and privacy info at jennair.com/connect. Appliance must be set to Remote Enable. Alexa is a trademark of Amazon.com, Inc. or its affiliates. Google is a trademark of Google LLC.
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