JennAir Takes Immersive Brand Experience From Modernism Week To Retail Floor In Its First West Coast Showroom Transformation
California-Based Snyder Diamond Showroom Advances Brand's Progressive Mission to Deliver Bespoke Luxury Experiences to Consumers

BENTON HARBOR, Mich., Feb. 20, 2019 /PRNewswire/ -- On the heels of its commanding presence at Modernism Week in Palm Spring, Calif., JennAir continues its luxury ascent with its first West Coast showroom transformation at one of our lead trade customers, Snyder Diamond, in Pasadena in early 2019. The signature JennAir Experience is currently on display at the Modernism Week Community and Meeting Place (CAMP) through February 24, and immediately following, the transformational brand experience will head to the Snyder Diamond showroom to bring the new era of luxury to life for consumers on the West Coast.

Updated JennAir Logo (PRNewsfoto/JennAir)

"With each step and every turn within the new JennAir Experience, guests will become immersed in the reborn JennAir brand and its Bound By Nothing ethos as they witness expectation-defying displays of products from both the RISE and NOIR design expressions," said Jon Hall, brand and product marketing director, JennAir. "We brought this experience to Modernism Week with the intention to reject all expectations of traditional luxury and will continue to sweep the nation with this transformational showroom experience at Snyder Diamond and beyond, delivering luxury to satisfy consumers' demands. The showroom will establish a new limitless way of thinking about the kitchen — one that offers the seamless customization and extensive digital personalization that today's new modern luxe consumer craves."

"Our customers expect us to be at the forefront of innovation, so we're excited to be the first in the West to premiere the JennAir Experience, introducing JennAir's incredible transformation in the luxury kitchen space to our clients on the Eastside of Los Angeles and in the San Gabriel Valley," said Russ Diamond, president, Snyder Diamond. "This move is a testament to our long history and legacy with JennAir. The JennAir Experience, living in its own devoted space in our Pasadena location—inside one of the city's beautiful historic buildings— will provide our customers a more in-depth experience with the brand that is both revelatory and hugely inspiring."

JennAir continues to demonstrate its revolutionary approach to luxury marketing and sales, with no time wasted on anything that inhibits the mind. After visiting showrooms across the country, JennAir witnessed the ways color and style of cabinetry in showrooms determined what appliances consumers purchased. JennAir saw this white space in the luxury showroom experience, and immediately invested in the aspects revealed to be the most effective, leading the pack on the path of progress.

The 1,000 square foot space at Snyder Diamond will highlight the RISE and NOIR design expressions, defying the conventions of traditional showrooms by showcasing products that stand on their own as an expression of pure art and beautiful design. This non-traditional space will transport consumers into a world that demonstrates a bespoke expression of true luxury, with interactive touch screens and integrated customization tools that help inspire design creativity and bring the products to life, which JennAir observed as the most influential factor in helping designers and architects sell luxury appliances.

Snyder Diamond is a locally owned luxury appliance retailer serving Santa Monica, Pasadena and North Hollywood, Calif. It joins A-1 Appliance in Nashville, Tenn., which opened in December 2018,  as among the first to offer the new JennAir showroom experience and allow today's luxury consumer to envision a variety of customizations and empower them to deliver on their personal cravings. Additional showroom transformations in 2019, including at Yale Appliance Lighting in Boston, Good Deals in Florida, Kettle Moraine in Milwaukee and many more all over the country, will bring the Bound By Nothing ethos directly to modern luxury consumers nationwide, with a special showroom announcement slated for early this year.

About JennAir
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progressive spirit, JennAir fearlessly carries his torch forward as champions of the design community and the industry at large. Hell-bent on burning down the tired conventions of luxury, JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves. To speak with a badass call agent at the JennAir Epicenter or learn more about the new offerings from JennAir, please visit or join us on,, and


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