BENTON HARBOR, Mich., April 21, 2021 /PRNewswire/ -- JennAir, the luxury kitchen appliance brand known for championing innovative design, today launched its inaugural trend report, offering an in-depth look at the luxury kitchen trends impacting home design throughout the nation. Findings, as described in more detail below, reveal that custom kitchens are on the rise, statement pieces are the new standard to bring individuality to design, and sleek, modern appliances are replacing the cookie-cutter designs of kitchens past. The results make a clear statement that today's modern luxury consumers are more passionate than ever about customizing a kitchen that is bespoke to their personalities and breaks through the monotony of basic materials and finishes.
"JennAir stands for progress and the departure from traditional standards of luxury. With this trend report, we aimed to highlight how today's modern luxury consumers' desires have evolved in the past year," said Lauren Bigger, senior brand marketing manager, JennAir. "The results push us further down the path of progress and suggest that, with more time being spent at home, our customers are craving a space that reflects their personalities. We plan to continue offering configurations and distinct designs to inspire customization and personalization at every step of the kitchen design journey."
A Growing Desire for Individuality in Design
Luxury designers and architects know their clients are looking to stand out from the crowd, setting the stage for appliances that can transform kitchens into bold, individualized spaces.
Prioritizing Form & Function
For modern luxury consumers, the marriage of form and function is key. This year has marked a renewed interest in appliances that set kitchens apart— with consumers willing to pay the price.
The Impact of COVID-19
The impact of COVID-19 touched every industry, and with more time spent in the home and kitchen than ever before, consumer design preferences also transformed.
Top industry trends vary by region, as designers and architects are tailoring kitchen designs to meet the unique expectations of their local clients. The JennAir trend report separately surveyed five markets — New York City, Los Angeles, Dallas, Miami and Chicago —to uncover region-specific insights.
Products for the Discerning Consumer
Rooted in deep consumer insights, JennAir approaches product design and execution with its Bound By Nothing™ ethos in mind. Designed to meet the evolving cravings of the modern luxury consumer, many products are newly available to the market, including:
Consumers and designers alike are invited to immerse themselves in the JennAir® products that meet the revealed modern luxury consumer demands. Locations to see the RISE and NOIR design expressions include the A&D Building in New York City, Pacific Sales and Howard's in Los Angeles, Capital Distributing Showroom (Ferguson Enterprise) in Dallas, Ferguson in Miami, ABT in Chicago and more. Find a local showroom or schedule an in-person or virtual appointment at the A&D Building here.
The survey, conducted on behalf of JennAir by Wakefield Research, included 500 luxury interior designers and architects, with 250 across the U.S., and an additional 50 in each of five markets — New York City, Los Angeles, Miami, Chicago and Dallas. The data illuminates how they overwhelmingly agree that kitchen customization and design reflective of personality rather than common home trends is important to their luxury clientele.
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, JennAir fearlessly carries his torch — hell-bent on burning down the tired conventions of luxury. JennAir crafts distinctive luxury kitchen appliances that push form and function to transform spaces. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves. To speak with a concierge at the JennAir Epicenter or learn more about the new offerings from JennAir, please visit JennAir.com or join us on instagram.com/JennAir, twitter.com/JennAir and youtube.com/JennAir.